14 January, 2009

MBA Admissions Strategy


MBA Admissions Strategy guides candidates through the four most important aspects of a successful, competitive business school application:
Competitive Strategy
Profile Development
Essay Management and
Writing Technique
This lively and accessible new book takes you step-by-step through the process of producing a successful MBA application, with primary emphasis on the essays.
The book outlines a system for candidates to identify the competitive value of their past and construct an application profile and compelling message from this. The book then deals with the typical essay questions that applicants face and shows candidates how to fit their profile message to each question: how to know what to write, which essay to write it in, and how to write it well. Along with specific templates and solutions for improving expression, the book shows readers how to avoid common essay pitfalls. An essential must-read for all those considering applying for a MBA.

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