Strategic Management of e-Business

Stephen Chen "Strategic Management of e-Business"
Wiley | 2004-11-30 | ISBN: 0470870737 | 384 pages | PDF | 7 MB

E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice.

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