It is one of the best written structured, comprehensive and, most important, readable texts available today. It provides you the fundamentals for strategy in terms of the ideas of author's. Very few texts are available in the field of strategic marketing with concise and clear approach, which entails the fundamentals of planning and implementation also. This text also contains additional chapters on modeling strategy and management control system, thus providing with the nuances of overall marketing planning. This text is also primarily suitable who are doing majors in marketing or intends to learn more form the current marketing world.
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